Laid-back, cool and badass
Smart’s campaign “Don’t Fit” wanted to stress the rebelliousness and authenticity of the brand.
We composed a song in line with this attitude: Laid-back, cool and badass.
Our approach was to create a song that would perfectly fit an existing album of an existing band.
A catchy melody, a singer with a peculiar timbre, and tons and tons of attitude.
Directors: Los Pérez
Production Company: Bigfish Filmproduktion