Brand Song

Don't fit in

Smart’s campaign “Don’t Fit” wanted to stress the rebelliousness and authenticity of the brand.

We composed a song in line with this attitude: Laid-back, cool and badass.

Our approach was to create a song that would perfectly fit an existing album of an existing band.

A catchy melody, a singer with a peculiar timbre, and tons and tons of attitude.


Directors: Los Pérez

Production Company: Bigfish Filmproduktion