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HONDA

Original music & Sound design

Palindrome

We created a beat filled with bassy and powerful sounds with a lot of impact and percusiveness, to transmit the grandiosity of the experience.

On the other hand, to recreate this feeling of fun and cheerfulness we used many old and new samplers to track sounds of kids playing and yelling.

In addition, as the narrative of the campaign was all around the use of a palindrome (a phrase that can be read both ways) we played with reversed instruments and sounds.

Credits

Directed by Los Pérez

Produced by Caviar

Client: Honda