The sound of the Basque Country
We were commissioned to create the new audio branding for the four channels of ETB
The syncopated structure of the txalaparta’s sound is at the heart of this audio branding. The dialogue created by the collision between wooden sticks and strips of alder, chestnut or ash is related to the open and cooperative character of the Basque society’s cultures.
In order to define the identity of each of the four channels, we assigned different tones and textures closely related to each channel’s programming.
In addition to the wood, we’ve included many metallic sounds, specifically, iron, an essential material that reminded us of the sober and abstract sculptures created by the local artists Oteiza and Chillida.
With each of the channels, we incorporated the same number of blows as the name suggests.
i.e.: ETB 1, one blow, ETB 2, two blows and so on. A composition of simple and communicative acoustic signals, which makes individual identification possible, even without having to resort to visual reinforcements.