Brand song composition and production.
AXN Now is an on-demand video service that houses more than 1,000 hours of content per year, including exclusive premieres, full seasons of hit series that have already been broadcast, new seasons of the same series and exclusive previews.
The brands involved highlighted that they wanted the music for the campaign to stand out, in order to reinforce the call-to-action. Therefore, we wrote a song that, without being comparable to a jingle, allowed the advertising message to be understood easily. The style of music (Electro Soul) was chosen after studying the broad target at which the campaign is aimed